Mike Raffensperger
President, Sports
Mike Raffensperger is FanDuel Group’s President, Sports, where he owns the P&L and all functional responsibility for the company’s sports business unit, inclusive of sports betting, daily fantasy sports, retail, free-to-play, FanDuel TV, FanDuel Canada and New Ventures. In his role, Mike is responsible for the firm’s strategy to capitalize on the emergence of legal online gaming. He leads all revenue, marketing, partnership, and media functions at the company. The group currently enjoys a leadership position of 40% market share.
Prior to FanDuel, Mike was the Head of Marketing for Amazon Advertising. In this role, he led an intrapreneurial initiative pairing online video with e-commerce. Growing the platform from its infancy, Mike created a new advertising category for the tech giant, a contributor to Amazon’s meteoric rise in the advertising marketplace. Before joining Amazon, Mike was Director of Digital Marketing & Strategy for DIRECTV, with responsibility for all digital marketing, communication, and commerce. Through Mike's leadership, DIRECTV enjoyed improved bottom line contribution and years of net subscriber gains.
Mike holds a B.B.A in Mass Media from Messiah College and is a standing fellow with Columbia University’s Graduate School of Journalism.
Mike is a passionate and die-hard New York Giants fan.