Pittsburgh Steelers and FanDuel Announce Exclusive Fantasy Sports Deal
New York, October 25, 2019 – FanDuel announced today an exclusive partnership with the Pittsburgh Steelers, designating FanDuel the Official Daily Fantasy Partner of the Pittsburgh Steelers. Marking the Steelers first deal with FanDuel, the fully integrated marketing agreement will prominently feature FanDuel at Heinz Field, and give FanDuel access to robust marketing assets ranging from LED and scoreboard video signage, to radio, television and digital advertising.
“We’re excited to bring FanDuel into the fold as our Official Daily Fantasy Partner. We think Steelers fans will enjoy the FanDuel platform and the opportunity to compete for unique Steelers prizes”, says Steelers Vice President of Sales & Marketing, Ryan Huzjak.
As part of the sponsorship FanDuel will offer unique, once-in-a-lifetime experiences for customers, including access to a fantasy camp event at Heinz Field. More information on the event will be announced in the coming weeks and months.
“We truly admire the historical franchise the Steelers have built, and Pittsburgh is an incredible sports town,” said Matt King, CEO, FanDuel. “Our Pennsylvania customers love their teams and their players, and by partnering with the Steelers, we’ll further deliver on our promise to further engage fans and meaningfully grow our brand.”
The Steelers/FanDuel partnership will last throughout the 2019-2020 season.
—
Media Contacts:
Nick Sero, Pittsburgh Steelers: SeroN@steelers.nfl.com or (412) 697-7673
Emily Bass, FanDuel: emily@fanduel.com or 703-203-6113
About FanDuel
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.